EclipseCorp (now Eclipse Creative) is a full-stack creative production agency. All arms of the business up until the rebrand operated as their own LLC: Eclipse Studios (studio photography), Page One (retouching), Solar Imaging (grand format printing), and Floyd (graphic design). Because each business had their own brands and growing lists of clients, the owners recognized the opportunity to unify and market with one voice, promoting multiple services that clients of all four businesses could take advantage of.
Objectives
- Modernize the color palette
- Maintain the original typeface
- Increase legibility of the logomark (EC) at reduced sizes
- Unify the separate business services under one parent company and brand
- Create a simple and consistent design system
Brand Guide
Logo
We explored many iterations as a team and revised the logo almost a dozen times to get it just right, testing color schemes, typefaces, and accent symbols. Ultimately, we decided to maintain the recognizable EC monogram, but house it inside a circle to better pair with the roundness of the wordmark and generally reference the “eclipse” element of the name.
video filming & editing – Jared Miller
Incremental adjustments were explored before embarking on the full rebrand, such as making the logo more space efficient by aligning the logomark and wordmark horizontally and adjusting the thickness of the letterforms in "CORP." The desire to move away from red and allow the imagery to command attention led us to remove any color entirely and lighten the gray.
Condensing the monogram vertically into a square shape allows it to fit inside a circle and maintain legibility.
business cards designed by Jamie Linscott
Website
I designed the website and worked with a developer to bring it to life. Much of the website needed to be treated like a portfolio to showcase the work EclipseCorp could do for potential clients. One feature the developer and I collaborated on closely was an interactive before and after image slider, negotiating what was feasible with CSS at the time. This let viewers drag a line across photos to see the original image compared to the retouched version and get an understanding of the team’s editing skills in a hands-on way.
Mailer
Before the rebrand, most clients only used one EclipseCorp service at a time. For example, they might send photos for retouching, then go to another company for printing without realizing EclipseCorp could handle photography, retouching, and printing as one complete project. Using a single provider would save clients money and time, with one point of contact managing the whole process. The mailer was designed to highlight this benefit and encourage clients to think about combining services.
cover
inside cover
spread 1
spread 2
back
This project was a collaboration between graphic designers Colin Wendt, Tyler Dunbar, & Jamie Linscott; © EclipseCorp
